OBSESSION

BUILDING A BUSINESS AND A BRAND PEOPLE LOVE

SETH MATTISON

Top 50 Keynote Speakers in the World, Future of Work Strategist, Co-Founder & CEO

In a world where 'good' is no longer good enough, the magic happens when brands crack the code on going from being liked to being loved, and from being a choice to an obsession. This isn't just business as usual; it's about creating movements and crafting legacies where brands don’t just exist in the market, they live in the hearts of customers.

The journey is about making every transaction a story of transformation, kindling a fire of loyalty and passion in your audience by reflecting their innermost desires and values through your brand. Authenticity isn't just a buzzword here; it's the linchpin of this strategy, making each interaction not just memorable but transformative. The goal is to elevate your brand from a mere option in the marketplace to a symbol of devotion and obsession, resonating deeply and meaningfully with those it serves.  

THIS PROGRAM IS PERFECT FOR LEADERS AND TEAMS:

  • Aiming to transform their brand from a market presence to a customer obsession

  • Seeking to create deeply resonant, emotionally engaging customer experiences

  • Looking to build a fiercely loyal and passionate customer base that advocates for their brand 

INSPIRE WITH DESIRE AND DEVOTION.

TAKEAWAYS

KEY

ELEVATING BRAND EXPERIENCE

Transform your brand from just another option to an essential part of customers' lives. It’s about creating experiences that resonate deeply, turning customers into passionate advocates.

CRAFTING TRANSFORMATIVE STORIES

Build authenticity into every aspect of your brand. Genuine, heartfelt engagements are key to moving from mere transactions to memorable, transformative experiences.

FOSTERING AUTHENTIC CONNECTIONS

Make every interaction a story of transformation. Connecting your brand’s narrative with your customers' desires and values creates a powerful emotional bond.

IGNITING CUSTOMER PASSION

Kindle a fire of loyalty and devotion in your audience. Aim to reflect and amplify their innermost desires through your brand, making it a symbol of their own values and aspirations.

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  • We love working with Seth for our client engagements. Over the years, he's always brought a fresh perspective!

    — DEANNA LOGERWELL
    Director of Customer and Employee Engagement, Verizon

  • Seth's messages were well received by our audience. I had several people quoting him to me later in the day, and several more asking for copies of his slides - always a good sign.

    — WENDY STOVELAND
    SVP, Global Director of Communications, WSP

  • Seth was exactly what we needed to help reorient our client's view of the future. Folks were buzzing after!

    — BARRY COOPER
    President - CX Division, NICE

  • It was a pleasure working with Seth and we appreciated the effort he put in to ensure the presentation met the meeting objectives and was relevant for our leaders.

    — PINAR DOGRUER
    Chief Culture and Values Officer, PwC

  • Seth was absolutely amazing! It felt like he was speaking directly to me.

    — CRYSTAL DUCKER
    VP Research and Communication, International SPA Association

Successfully navigating the challenge of thriving in two very different worlds is the mandate of the modern-day leader — and in this book, I’ll show you how.

TOGETHER

SHAPE THE FUTURE

Let’s

Connect with me as we pioneer the next era of leadership and transformation.

Together, let's unlock new potential, inspire growth, and drive meaningful and compassionate change in the workplace and beyond.