THE FUTURE OF OUR WORK
As we find ourselves propelled into the age of Artificial Intelligence, it can be challenging not to feel overwhelmed by the thought that tools will define our trades and machines will take much of our work.
With every passing month, jobs are changing faster than people and we’re left wondering, not just what work will be left for us but what will be left of us, in the work.
Through my extensive research into the world’s most high-performing individuals, teams, and organizations, I’ve discovered a profound truth. While machines excel in precision, humans possess an extraordinary capacity to infuse their work with passion, love, and empathy —attributes uniquely human. Consequently, these elements imbue our work with the very essence of our humanity.
Throughout history, when we reflect on enduring achievements, whether in art, architecture, music, or products that have stood the test of time, they share a common thread: The thing that made them all so special, is that they were all made with love.
I firmly believe that, in our quest to preserve the essence of our work, we will find our distinct advantage lies in our ability to make things with love. In our ability to leave a part of ourselves in the actions we take and the things we create.
“Made with Love” isn’t just a tagline – it’s a manifesto for the future of OUR work.
Because, while the machines might duplicate processes, they can’t mimic passion, nor can they replicate the fingerprints you leave behind on the things you’ve made with love.
As AI continues to commoditize and automate many of our competitive advantages, the strategy that wins the future for both individuals and organizations is making things with love because everything that isn’t made with love will be undervalued and ultimately forgotten.
Love is neither a luxury nor a weakness. Love is the strategy.
This matters more than ever as we look across industries and professions, our ability to create value is shifting towards the unique human aspects of our work, that only we can do.
The job of the architect is no longer to draft blueprints, it’s to envision spaces that fuel human potential. The job of a programmer isn’t to write code, it’s to work with the business to identify where new value can be created. The job of the Financial Advisor is not to invest money, it’s to be there with care and compassion during life’s most stressful and difficult moments.
For all of us, the challenge isn’t merely to adapt but to deepen our commitment to infuse love and dedication into the facets of our work that only we can do.
Regardless of your profession, we must amplify those elements of our work that machines can never replicate. They may imitate tasks, but they can never capture the essence of the human spirit. They may replicate labor, but they can’t reproduce heart.
Find the soul in your role.
Let’s put love to work.
